The Ranking
- Small hoop earrings ($15-35)
- Tennis bracelets ($30-80)
- Name and initial necklaces ($25-60)
- Stackable ring sets ($20-45)
- Birthstone pendants ($25-55)
- Paperclip chains ($20-50)
- Huggie earrings ($15-30)
- Charm bracelets ($30-70)
- Ear cuffs ($12-25)
- Anklets ($10-25)
Pattern Behind the List
Nine of ten sit under $80, ship in flat mailers, and photograph well on plain backgrounds — the unit economics of jewelry e-commerce favor small and light.
Margin Note
Personalized items (names, birthstones) carry 2-3x the margin of commodity styles because buyers cannot price-compare a custom piece.
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