The Jewelry Seller Holiday Calendar: Every Sales Peak of the Year

admin Published on 2026-10-02 💬 0 0 views 1 min read

Q1: Valentine Day

February drives the year first major spike. Heart motifs and couples pieces peak; launch Valentine ads by mid-January.

May combines two gift occasions. Birthstone and engraved pieces outperform; June adds wedding season gifting.

Summer is the trough — use it for content building, supplier negotiation and Q4 inventory positioning.

Black Friday through Christmas can deliver 40%+ of annual revenue. Singles Day (Nov 11) is the underrated warm-up event.

Editor at YOHODIY.

What is the biggest sales season for jewelry?

Q4 (Black Friday through Christmas) is the biggest, often 40%+ of annual revenue, followed by Valentine Day and Mother Day.

When should jewelry sellers start holiday marketing?

Valentine campaigns start mid-January; Q4 campaigns should be live by early November with inventory locked by September.